Marsh supermarket Example

Essays on Marsh supermarket Case Study and Marsh supermarket The Marsh Supermarkets is one of the biggest chain stores on the United States of America and even the entire world. The chain store operates more than one hundred and seventeen supermarkets. The major problem that the Marsh Supermarkets is facing is the increasing rate of fall or deterioration in sales. This has been attributed to a number of factors, but the major one is due to shifts in consumer behavior. The shifts in the behavior of consumers was largely caused by the recessions or financial crisis that hit the world, and more so the economy of the United States of America, which had substantial effects of the incomes of many individuals. Another thing that to some great extent led to reduced sales was stiff competition from the rival corporations such as the Wal-Mart and Kroger. Consequently, the company decided to carry out a study to fond out exactly the kind of goods or items that were performing badly in the market, and to what extent it had gone. The research that was conducted by the company was also aimed at trying to find out the possible solutions to the crisis or problems that is was facing. The study lasted for a period of sixty five days, and the UPC scanners that were fitted in all the test stores recorded sales of seventeen thousand, two hundred and twenty six different SKUs in one hundred and twenty key product categories (Don 6). The research operations department of the company recorded all the costs, which included store transportation and warehouse, inventory, occupancy and labor. The calculation of DPC was one of the most difficult procedures in the study. Nonetheless, we find that the items that appeared to record the highest DPCs were perishable or fragile merchandise, slow-moving goods, and labor intensive departments and products. For instance, charcoal scored a high of $0.37 DPC per unit, while the disposable diapers scored a low of $0.70 DPC per unit (Don 6). Some categories such as cosmetics and alcoholic beverages had poor scores of sales-per-foot, at $7.45 as well as $0.69 respectively. Whereas the average sales per client scores a low of $12.51, the results indicate that they actually spent the most per item, which stood at $2.50 and purchased a disproportionate share of items of high profits such as milk and commercial bread. The research had gone for a period of nearly one and quarter years to get completed and had captured about 98 million dollars in sales (Don 9). From the study carried out by the company and the results obtained, we find that they give a clear guideline for what should be done to save the situation. From the steady depreciation of falls after analyzing the behavior of consumers, I believe it is important for the company to embark on aggressive promotion and advertisement. The company should create awareness of its items, accompanied by their respective prices so that the consumers can be able know where to find them as well as compare them with competitors. Work cited Don E. Marsh Supermarkets, Inc. (A): The Marsh Super Study, 1995. Print.

Empirical part is meant to present the author’s research...

Empirical part is meant to present the author’s research on the thesis topic and make a step by step analysis of it. This part includes the description of the actu-al questionnaire conducted in case company Spain Internship SC, its analysis and relevant results. The idea is to analyse the situation of customer relation-ship management in the company and understand which role plays company’s website in CRM performance. By this means, the author’s intention is to be able to give an answer to research questions number three and four: iii. Does a recruitment agency use its website as a tool for managing customer relationships? iv. How can a recruitment agency manage effectively relationships with its cus-tomers via website basing on trust and†¦show more content†¦Europe Internship and Italy Internship are meant to be an extension of Spain Internship and offer student more internship possibilities outside of Spain, also their goal is to promote the Spain Inte rnship brand. In this survey the author makes the emphasis only in Spain Internships because of the placement done there and more knowledge about the process and brand’s orientations. Participants of this survey are highly dedicated to work with clients and part-ners. They are in charge of relationships with customers and promotion of the company. That is why the target survey group is relatively small. Other compa-ny’s members are interns and most likely do not fully familiar with the Span Internship website and CRM from the professional point of view. 4.2 Analysis of the research As qualitative research is applied in this thesis work, the author’s idea is to analyse each answer of the questionnaire in order to be able to answer research questions and get the final result of the study. First of all, the questionnaire suggests to each participant give his/her opinion about customer relationship management of the company. Five out of six participants gave their answer to this question and all views had converged to one common extent: Spain Internship needs to make changes in its customer relationship management in order to achieve effectiveness and security of services and improve customer satisfaction. AllShow MoreRelatedCase Studies: Sas Airline Ryanair80169 Words   |  321 PagesEuropean airline industry over the last twenty years? Case studies: SAS Airline Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Hà ¥kan Bohman Entrepreneurship Master Program Authors:
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Entrepreneurship in Emerging Markets-Free-Samples for Students

Question: Discuss about the Entrepreneurship in Emerging Markets. Answer: Entrepreneurship in Emerging Markets According to Frederic (2013), analyzing factors that affect business performance before making the decision to expand to a foreign market is always fundamental. For Andoni Goicochea to make proper decision concerning whether to expand to Ciudada de panama or Guatemala City, he should have sufficient information concerning the opportunities presented by the two regions. Comparing the two countries, Guatemala presents more opportunities than Panama because the country has a fast growing population with high demand for burger bar and other fast food products. Christopher (2013) affirms that high demand is a great opportunity for business growth because it makes products to keep moving. Over the years, the culture of consuming burger bar in this country has been emerging, with most people especially the youth viewing burger bars as important commodity that should be used for various reasons. Although both countries are stable democracies, Guatemala is more suitable for this business because its government provides direct support to foreign investors (Frederic, 2013). This implies that because this is a foreign business that attempts to expand to this market, the chances of experiencing negative government influence are minimal. Comparing the two countries, Guatemala has a GDP growth rate that is more favorable than that of panama. According to Thi (2010), positive economic condition plays a key role in business growth because it determines the level of consumer spending and also the cost of products. This means that expanding this business to Guatemala will provide more chances of success than in panama because consumers in this country will have a lot of disposable income which will make them to purchase burger bars from time to time. The other factor that makes it suitable to expand this business to Guatemala is that in this country, competition is considerably low as compared to Panama. According to Nelson (2011), in Panama, there are many small, medium and big businesses dealing with similar product. In contrast, Guatemala does not have as many businesses dealing with this product as Panama and therefore means there are opportunities to explore. Although some well established firms dealing with similar product exist in Guatemala, the rate of population growth in this country makes them insufficient to meet the demand and therefore there is need for more businesses to be established. Being a new venture in a foreign country, this business may take long to thrive in Panama because firms have already grabbed their market shares and royal customers. This implies that Andoni should think of expanding this business to Guatemala because with the growing demand for this product, there is a possibility that he will real ize great success. Considering the business model, this business will realize high revenues in Guatemala than in panama because Guatemalans like getting value for their money. Because the business concentrates on high quality product, consumers in this country will be willing to purchase burger bars from this firm because they relate quality to prices (Frederic, 2013). There is a possibility that introducing this model in Guatemala will make the business to sell its products at premium prices and realize high purchase rate because one of the characteristics of Guatemalans is that they are always willing to spend high for quality products. References Christopher, C. J. (2016). Entrepreneurial Strategies for Emerging Markets. Journal of Business Strategies, 33(1), 154-168. Frederic, S. (2013). Local and Systemic Entrepreneurship: Solving the Puzzle of Entrepreneurship and Economic Development. Entrepreneurship: Theory and Practice, 37(2), 145-165. Nelson, T. P. (2011). Entrepreneurship in Emerging Markets: Strategies for New Venture Creation in Uncertain Institutional Contexts. Management International Review, 51(1), 56-78. Thi, P. K. (2010). Closing Doors and Opening Windows: Opportunities for Entrepreneurship in an Emerging Asian Country for a Seasoned Woman Professional. International Journal of Entrepreneurship, 14(51), 56-85

The Moral Implications of The Pardoners Tale an Essay Example For Students

The Moral Implications of The Pardoners Tale an Essay d The Nuns Priests TDuring the Middle Ages, England was a nation in social chaos. Deception of every kind was rampart throughout the lands. Many people felt that there was a great need for moral improvement in society. In Geoffrey Chaucers The Canterbury Tales he clearly brings to light his thoughts and concerns of ethical cleansing. No tale more fully expresses this idea than that of The Pardoners Tale and The Nuns Priests Tale. The Pardoners Tale suggests a profile of the Pardoner as a moral man, a man of God. The narrator is viewed as a wise, gentle, and truthful man who wants to share his story in a respectful tone. His story reveals his message, which is that greed leads to destruction and the corruption of all things good. The Pardoner appears to have beliefs that are consistent with the moral of the story. As he describes the journey of the three riders, he recognizes the evils of being greedy. For it was utterly the mans intent/ To kill them both and never to repent(255). He is perceived as a holy man who values truth and honesty. His tale describes the downfall in mans pride and arrogance. This is demonstrated through the irony of the three riders as they seek Death, whom they find when they plot against each other for selfish reasons and kill one another. They fell on him and slew him, two to oneHe took a bottle full of poison up/ And drank and his companion drank from it also and they both perished (256). The Pardoners prologue, however, reveals a man dedicated not to God and church, but rather, to the ruthless exploitation of the masses. Told in the form of a confession, the Pardoner reveals his method of preaching and manipulating his audience. That tricks been worth a hundred marks a year/ Since I became a Pardoner, never fearAnd tell a hundred lying mockeries more(242). The epilogue of The Pardoners Tale provides a final view of the teller, who is not concerned with truth or morality. Is there any good at all in the Pardoner? Even though the Pard oner provides his services because of his greed, he knows intuitively that all those around him require spiritual and moral guidance. He is able to turn the villagers he dupes away from their greedy ways by telling them a story of death and destruction. We will write a custom essay on The Moral Implications of The Pardoners Tale an specifically for you for only $16.38 $13.9/page Order now The Nuns Priests Tale primarily revolves around Chanticleers dream. However, the importance of the story was not in the dream but rather in his actual encounter with the fox. Chanticleer notices the fox while watching a butterfly, and the fox confronts him with dissimulating courtesy, telling the rooster not to be afraid. Sir! Wither so fast away? / Are you afraid of me, that I am your friend? (227). As a way to trap Chanticleer the fox praises him on his magnificent voice. Truly I came to do no other thing/ Than just to lie and listen to you sing. / You have as merry a voice as God has given/ To any angel in the courts of Heaven (227). Chanticleer relishes the foxs flattery of his singing. He beats his wings with pride, stands on his toes, stretches his neck, closes his eyes, and crows loudly. The fox reaches out and grabs Chanticleer by the throat, and then slinks away with him back toward the woods. Fortunately for Chanticleer the response to his disappearance was rather immediate . The dogs follow, and pretty soon the whole barnyard joins in the chase. Chanticleer very cleverly suggests that the fox turn and boast to his pursuers. The fox opens his mouth to do so, and Chanticleer flies out of the foxs mouth and into a high tree. The fox tries to flatter the bird into returning to the ground, however, Chanticleer has learned his lesson. He tells the fox that flattery will no longer work for him. The priest even says it himself to his listeners, Lo, such it is to be on your guard against the flatterers of the world(231). This story served not only to provide a moral but also a warning to the people that there is a Chanticleer and a fox in all of us. Thus we must be weary of deception everywhere we go. The priest preaches moral cleanliness in a subtler manner than the Pardoner does nonetheless he does so. .u78f4dc9373fbe2c542d6505498db6305 , .u78f4dc9373fbe2c542d6505498db6305 .postImageUrl , .u78f4dc9373fbe2c542d6505498db6305 .centered-text-area { min-height: 80px; position: relative; } .u78f4dc9373fbe2c542d6505498db6305 , .u78f4dc9373fbe2c542d6505498db6305:hover , .u78f4dc9373fbe2c542d6505498db6305:visited , .u78f4dc9373fbe2c542d6505498db6305:active { border:0!important; } .u78f4dc9373fbe2c542d6505498db6305 .clearfix:after { content: ""; display: table; clear: both; } .u78f4dc9373fbe2c542d6505498db6305 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u78f4dc9373fbe2c542d6505498db6305:active , .u78f4dc9373fbe2c542d6505498db6305:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u78f4dc9373fbe2c542d6505498db6305 .centered-text-area { width: 100%; position: relative ; } .u78f4dc9373fbe2c542d6505498db6305 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u78f4dc9373fbe2c542d6505498db6305 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u78f4dc9373fbe2c542d6505498db6305 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u78f4dc9373fbe2c542d6505498db6305:hover .ctaButton { background-color: #34495E!important; } .u78f4dc9373fbe2c542d6505498db6305 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u78f4dc9373fbe2c542d6505498db6305 .u78f4dc9373fbe2c542d6505498db6305-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u78f4dc9373fbe2c542d6505498db6305:after { content: ""; display: block; clear: both; } READ: There Was A Man Named Josiah Franklin. He Owned A Candle And Soap Shop EssayThe Middle Ages was a time when greed and deception reigned supreme. Many intellectuals felt that society, as a whole, needed some sort of moral enlightenment. One of those people was Chaucer who expresses his ideas through The Canterbury Tales. The Pardoners Tale as corrupt and exploiting as it was managed to express a clear moral message that greed can lead to destruction. In The Nuns Priests Tale Chaucer shows how sycophants used laudatory words to persuade or trick people into complying with their wants and desires.